Copy whose purpose is to sell equipment should stress both features and benefits in equal measure. Note also that copy that fails to highlight all the key features of a piece of equipment can cost you sales. All I want is information that would help me in my accountancy practice.
But if I want to buy a particular piece of equipment, such as a piece of office furniture, the sales copy, once it has mentioned the benefits, must list complete specifications so I can make an informed decision whether to buy.
For example, if the copy relates to furniture being sold on mail order, it should show complete dimensions… otherwise how could I know whether it will fit in my living room or whatever space I expect it to fill? Benefits may generate an initial interest in a physical product… but your copy must also show how it works and what it can do. Leaving out a particular feature can mean that you fail to convert the initial interest into a sale.
Another time features expensive systems such as kitchens, heating systems, car maintenance kits, and so on. For example, if a person were thinking of having a new oil-fired central heating system installed in his or her home they would be likely to concentrate on the technical features of the various systems available in their local market.
In this kind of situation, your copy would have to explain key technical features, such as installation costs, running costs, warranties and so on, to build consumer confidence in the performance of the product and the reliability of the manufacturer and the installer. These features and technical specifications would be the key ingredient of successful copy.
Detailed features are absolutely necessary to persuade potential buyers of home and office systems to buy your product. The copy you write to address experts in a particular field is usually very different compared to the usual business-to-consumer writing.
If you sales copy is directed at home owners, you should highlight benefits such as reductions in fuel bills, how your house will be made warmer with fewer draughts, the effects of insulating the attic floor rather than the roof and so on. But if your copy is directed at building contractors and installers of insulation systems you would ignore all these benefits.
Contractors are already fully aware of them. They are only interested in whether your products are what they need to do a good job and turn a decent profit… features like types of materials, installation techniques, prices and volume discounts, and so on, ie the knowledge they need to make an informed decision about your insulation products.
Treat experts as experts and just give them the information they need to make informed decisions about your products or services. It is a truism to say it … people who buy from your copywriting clients are not interested in your clients or their products or services per se. What they are really concerned about is what those products or services can do for them … the benefits they will derive from using them.
Any product or service can be viewed at four different levels … features, advantages, satisfactions and benefits. Each of these four levels has its own set of characteristics. These will vary depending on the type of product or service you are writing about and the market for which it is intended to cater. Suppose you have been asked to write some persuasive copy for a new suite of accounting software.
The purpose of the trick is to help you clarify you thoughts and marshal your argument. The result is that cost-savings, greater control, increased production, and better decision-making are achieved. In addition, manages can maintain greater control over expenditures, and avoid making decisions that could cost thousands if not millions of dollars — all in just a few clicks.
Here are four common ways you can structure your writing: Using a chronological order works in most situations, especially stories. But stating a problem and then giving the solution is probably the most sensible way to write a case study. Alphabetical order makes sense in booklets about things such as vitamins and directories. A sequential order is vital for manuals that describe processes and work instructions where the reader needs to follow particular steps.
Most business plans are written with eye towards raising money for their venture. In a business plan that is written for investment capital, the structure of the business plans and therefore the most important point of the document will be the value-added benefit.
Information on the products, services and the market will play central roles in the development of the plan, as well as various payout or exit strategies for the investors. Most business plans will focus on either selling equity or debt to investors. Our firm offers various levels of business plan writing service and consulting, including: Our firm has years of experience drafting securities documents and is confident we can assist with your Hong Kong Business Plan Writer.
Feel free to contact us anytime, or call us to setup an appointment at any one of our global offices. Business Plan Writer Hong Kong A well written business plan is an essential component for any company seeking to raise capital.
Our staff are known as one of the most reliable and affordable Business Plan developers in the U. Raise Capital with a Business Plan Most business plans are written with eye towards raising money for their venture. In an equity business plan the company seeking funding will sell an ownership stake. If the company is a corporation, they will sell shares or common stock or a variation of them. If the company is a LLC or a Limited Company which is popular worldwide interest or units in the company would be offered.
Both a form of ownership, just with a different name for each entity. In additional, there are other sweeteners one can add into any business plan offering, including warrants or preferred shares or preferred units or convertible debt. A bond or note differ only in terms of the length of each security, which bonds being considered a longer maturity date than a note.
The business plan for bonds would detail the terms, such as the maturity date, interest rate and other vital information.
Business Plan Writer Hong Kong. A well written business plan is an essential component for any company seeking to raise capital. Our team at atheneumyg.tk has over 20 years of experience writing business plans and structuring business models for start-ups, later stage and expansion companies, those seeking venture or angel financing all the way to mezzanine and A funding, spanning a wide.
Writing a business plan is the basic element of any business, whether large or small in Hong Kong. A business plan acts as a map, guide book or navigator for one’s business goals. A business plan acts as a map, guide book or navigator for one’s business goals.
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