Not the merits of pursuing mediocrity , mind you — because we all should try to do the best we possibly can — but rather, the merits of accepting mediocrity when we end up there despite our best efforts. Moreover, when people are asked what would most improve the quality of their lives, the most common answer is more money.
My hope is that this will somehow help save a few companies by causing you - the CEO - to change direction before it is too late to do so. But the austerity and purity of this vision of the good life comes up against a problem.
It seems impossible to judge our own success without some external measure. And this is not entirely mistaken… Success does not require recognition, but it is better on the whole that people hear your music, read your words, taste your food, than not.
But as recognition widens, it can also become very shallow. What should matter is the deeper appreciation that comes from people who know you and your work more intimately… When recognition steps over the threshold into fame, it often becomes so thin because it ultimately ends up being sustained by itself.
Recognition breeds recognition so, in the end, even those who are initially recognised for real achievements end up being famous mainly for being famous. Common Beliefs We Get Wrong" As a society, we often overvalue unimportant things and undervalue the ideas and strategies that make a real difference.
You may not have done bookkeeping or contract negotiation before. You might be used to working in companies with processes and people in place to support your work.
Every skill involved in running a business is learnable, including by you, specifically. Hopefully this helps to demystify some of these concepts and free you up to go back to creating value and finding customers for it. Programming and software development was a major interest this year, as it has been since I learned web application programming while writing The First 20 Hours in Technical posts were not included in this digest.
I also set aside excellent essays and posts related to the more technical aspects of my own business writing, publishing, teaching, etc to make this digest more applicable to the interests of my readers.
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