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❶This is a very helpful article. Proves the concepts mentioned here.

1. Treat your web visitors like wild animals

The scalable content marketplace for agencies, brands and retailers.
2. Put your most important information first

We match your project with writers who best suit your needs. Simply tell us what you want, click go, and we start writing. Most orders are completed within 24 hours. Our writers take turnaround time seriously and strive to increase their "words per hour" rate.

This means you get your content faster. Every completed order is scored for quality. Writers who perform well are promoted. Writers who perform poorly are demoted. It all keeps our writers motivated to please you! Digital marketing agencies combine copy-writing services with a range of editorial and associated services, that may include brand positioning, message consulting, social media , SEO consulting, developmental and copy editing, proofreading , fact checking , layout , content syndication, and design.

Outsourcing allows businesses to focus on core competencies and to benefit from the specialized knowledge of professional copywriters and editors. From Wikipedia, the free encyclopedia.

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January Learn how and when to remove this template message. Archived from the original PDF on September 5, Retrieved July 23, Retrieved from " https: Web design Writing occupations Computer occupations.

As a newby, this whole web content exercise is a bit overwhelming but your article offered amazing techniques and tips. As someone who is just beginning to look into writing for a website, I had to look up what SEO meant… would have been nice to have the acronym spelled out in the text unless it is and I missed it.

I LOVE the metaphor about web readers being animals. The first site in my Google search for web writing was terrible. The points either addressed writing rules in general or claimed rules true of print writing but not of web writing.

But it inspired me to write! Yes, I agree with you that print reading might becoming more similar to web reading. I completely agree with the fact that reading a book and reading something on a web page is very different from each other. I am a content writer myself and few points mentioned here are sure to be helpful in my future work. This article works to me as like a bible for new web content writer.

I used to write thousands of word on my web page but could find any significant amount of visitors, after reading this article i have decided to wash my brain again and it works superb. I am one of the lazy type people who just scan around. I am a newbie in website content writing and have been assigned such task.

This article will definitely help. I am a content writer too. Reading this article makes me feel I know nothing about content writing. I will follow the steps shared in this article. Thanks so much Henneke. I am day 1 brand new to the world of web writing,etc. After reading verbatim all the post from I am amazed at how simple you make this sound. I am not sure what to specialize in at this infant stage, but I have one very important question…Can you suggest if and how I should proceed be it buying a course outline about copywriting or are the enough free websites willing to offer their knowledge and experience to beginners like me.

Any advise and or guidance is gratefully appreciated, thank you! Doing a writing course may accelerate your learning, but only if you find the right course and tutor. You can learn a lot from studying good writing. This was an excellent post.

A large number of digital marketers will benefit from it as important aspects of content creation has been discussed in details. This article can be an efficient checklist for proofreading. It narrows things down nicely and also helped me to realize that my article could use some trimming up.

Thank you so much, I got a lot out of it. And I do agree that my notes from this will make a wonderful proofreading tool. We expand by adding examples, details, and quotes to make sure our article has substance , and then we edit to cut redundant words and sentences.

I especially appreciate that your blog follows the advice you supply. Gotta love folk who spread the good word about effective content design. I lead the web editorial team for a government department. My role is to ensure web content is optimized according to the specifications and style guidance laid out in government policies and directives.

These policies are based on usability, findability and accessibility. Your blog echoes the guidance and web best practices that I implement on the daily. However, I disagree with one bullet point. Content creators should use bold text sparingly to emphasize particularly important words and phrases.

If overused, it loses its effect, and the user will stop paying attention to your bolding as they scan the page. Perhaps elaborating on when and how to use bolding would be helpful. I would extend the same argument for highlighted text. And in this case, depending on how you use it and why, it may be exclusionary to your users who are colour blind if the colour is meant to convey meaning.

Usability testing demonstrates that people with cognitive disabilities like dyslexia have a hard time digesting italics because the slanted text seems to meld together. Their use was common practice in print to make text stand out to emphasize from surrounding content. What about official titles and Latin terms, you say? Again, if the purpose of italics is to emphasize text, this is accomplished through the capitalization of principle words, which already distinguishes names and titles from the surrounding text.

Italics should be reserved for print products only. Why exclude a portion of your audience from accessing your web content effectively? One day, I might write a specific post about formatting text. Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer.

Take on any writing project with gusto. Learn more about books and courses. I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Learn how I can help you. Tips for beginning writers. When you feel stuck …. Skip to primary navigation Skip to content Skip to footer Tweet Want to write better web content?

You can see exactly how many web visitors arrived on each web page. Want to improve your writing skills further? Discover the Power of the Subtle Nod and other persuasive tricks Learn how to cure sentence bloat and avoid irritating your readers Receive 16 simple tips to write more seductive content and win more business Start My Free Course.


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